What have we learnt so far about Facebook marketing?
- cafespiration
- Apr 12, 2020
- 2 min read
Updated: Apr 19, 2020
The Fundamental steps to setting up a Facebook page for marketing are easy yet requires attention to small details ensure your page provides a comfortable viewing when consumers scroll through it.
1. It is important to organize the tabs of your page in the order of how you want your consumers view first.
2. Filling up the “About” section of your page gives your consumers the basic information of your café such as Address, Contacts, Opening Hours, Theme of café and website.
3. Naming your Facebook page with your café name allows consumers to find your Facebook page easily if they search “@_____”
4. Planning the types of content to post to get your consumers to know more about your café. Also, attract your consumers with the aesthetics of your photographing skills!
5. After you have planned your post, don’t forget to include all the hashtags that are related to your café to increase your chances of being searched!
6. Community engagement is key! Acknowledge the contributions of your consumers to your Facebook page. Comment and thank other pages if they have tagged you in their post. Similarly, you can also create a post to tag and thank them!
7. Make use of the event features in Facebook to let your consumers know about the potential promotions they can get
If you are interested to see how these details are further elaborated, visit
The current COVID-19 pandemic has deeply affected F&B business. However, this is not the end for your café business. Instead, this is your opportunity to make a connection with your consumers! Everyone is worried about the situation and must stay home for the sake of their safety. Therefore, they will spend even more time on the internet because this is the only way for everyone to connect to the world. This is your chance to grab their attention, show that you are also in this together with them.
1. Notify your consumers on the changes you have made to your services, such as deliveries and take out only. No more dining in.
2. Promote deals on your new services to get the word out and attract attention to your café.
3. Customize the contents of your posts to the current issue such as wishing everyone safety, providing some tips on how to keep yourself safe from COVID-19 and engage in sales of commodities to fight against COVID-19.
4. It is important than ever to connect to your consumers in times of global crisis especially when they continue to patronize your café despite the risks. Make a special thank you post to show your gratitude to their contribution!
There are many ways to maintain relevant to the world but what is most important is that you need to let your consumers feel and see your sincerity in maintaining the connection. For further elaboration of the above summary, read https://cafespiration.wixsite.com/digitalmarketing/post/adapting-social-media-to-covid-19
コメント