Fundamentals of Facebook page Pt.2

Address:

1. Flower Child Chatswood: Shop 391/1 Anderson St, Chatswood

2. Flower Child Warringah: Old Pittwater Rd&, Condamine St, Brookvale

Website: https://flowerchildcafe.com.au/

Facebook: Flower Child Cafe

Positioning: healthy, a garden and an eatery passionate, the beauty of the outdoors and inside

About:

CHATSWOOD branch: Bringing the beauty of the outdoors, inside. Flower Child is a café, a garden and an eatery passionate about creating memorable dining experiences anywhere, even a shopping center.

WARRINGAH branch: A wicker wonderland nestled in the heart of Warringah mall by the iconic dolphin fountain. The perfect location for a dreamy dining oasis.

Facebook marketing strategy analysis

Facebook is main use to increase brand loyalty by sharing create shareable content for people

1. Facebook homepage profile

On the homepage, it clearly lists detailed information including its email link, web site link, positioning. Including payment method, a quick link to book and a quick click to message them.

If you click on the book now button, it will linked to the website page. Remember fast load and convenient design (calendar visual) for booking system is extremely important for consumers to have a clear look about their schedule. By the way, there also include a review of the business hours for the café as a reminder for consumers.

By showing the same pictures as the website to impress and remind consumers what they specialized. If someone look through the Facebook information and then search for the website, it may be an efficient way for people remember your café.

BTW: the picture you post on the website homepage and Facebook homepage might be the most attractive and elegant, it can be the best four or five on your Instagram.

Putting the photos of consumers and chief to increasing consumer’s engagement and reliability.

2. Increase consumer engagement on Facebook

By receiving the feedback, giving response to consumers and reposting blogger’s posts of your cafe, it might be an essential way to improve consumer engagement make them confident as a consumer of your café. Then they would more likely to sharing their experience with the café to other friends. Remember that word of mouth is one of the most common ways to expand your business so that consumer satisfaction will be crucial.

Using hashtag is also essential on Facebook. When you send a post, you can add no more than 30 hashtags. The more is better for people searching keywords about café, sydneyfoodie, etc…

Tips: keep the "Book Now" button at the bottom of the page, it might be convenient for consumers when they attracted by one of the pictures and they want to book immediately.

3. Hold events on Facebook

By holding more event and cooperate with shopping mall, fitness center, etc. which owned many followers (the followers might looking for discounts of the shopping mall or any tips of fitness center). Then they will see your café post, some of them will be attracted for healthy food or fancy experience.

Summary

Flower Child is a really good example for Facebook promotion in Sydney. They offer two elegant cafes and also take away food by using Facebook event to promote take away food menus and attractive homepage profile, fully engagement with consumers to improve the brand awareness and brand loyalty.

Important tips on FB:

1. Use hashtags no more than 30 to increasing traffic

2. Use the same pictures as the website to impress people

3. Posting and reposting profile of consumers to improve consumer engagement

4. Maximizing consumer experience and feeling in your café to increase sharing rate