What are the growing Facebook pages doing?
- cafespiration
- Apr 27, 2020
- 3 min read
Today, we will be looking at the Facebook pages of cafés who gained the most of amount fans in the past week and what have they been doing to achieve it. The above information is sourced from Socialbakers. It is important to note that for a facebook page to be analysed and published on Socialbakers, there is a monthly membership fee to be paid. For more information about Socialbakers, please visit https://www.socialbakers.com/
Starting off with Kitchen by Mike, a noticeable change made by them on the contents they have been publishing is the generous sharing of their recipes in light of the current COVID-19 situation.
The owner knows that everyone is forced to stay at home and has free time, thus they decided to share some of their beginner friendly recipes to the public for everyone to try cooking or baking at home. This is a great way to attract consumers to their page as it is a timely and suitable content to post on social media. They even added health benefits of the dish and suggested alterations to the ingredient compositions if consumers face diet restrictions.
All above example posts used are taken from Kitchen by Mike’s Facebook page. Credits to Kitchen by Mike for the photos. If you are interested to know more about their Facebook page, visit https://www.facebook.com/kitchenbymike
The Backyard Cairns are also employing similar tactics where they share some of their pastry recipes.
However, they took a step further to engage with the community by asking their fans to share a picture of their final product to the rest of the community. This is a great way to increase community engagement when they share a recipe as exchanging opinions and interaction with the fans promotes connectedness between the business and the fans.
In addition, The Backyard Cairns also updated their services with photos of their food delivered in containers. We decided to highlight this “change of operation” update post because they included pictures of their delivered food which is different from the past examples we share. The past examples only had pictures of updated operation hours or glamorous shots of the menu. The Backyard Cairns built confidence in their consumers by showing what their consumers will expect if they order from the café. This is an important update as the menu is no longer served on plates, thus the portions and display would alter slightly. However, consumers will imagine the dishes as served on plates if they did not have these picture updates and this might result them in having high expectations on the delivered dishes which could cause disappointment upon service. While this difference in expectation is not entirely to be blamed on the business but the negative impact from the resulted customer experience will affect the reputation of the business.
Therefore, it is vital to ensure your consumers are on the same page with the service of your business on all fronts, including visual displays.
All above example posts used are taken from The Backyard Cairns’ Facebook page. Credits to The Backyard Cairns for the photos. If you are interested to know more about their Facebook page, visit https://www.facebook.com/thebackyardcairns
The Plough Hotel is actively involved in the COVID-19 situation by donating meals to hospitals and healthcare workers.
They are actively contributing to society by showing they care for the healthcare workers who are fighting in the frontline against coronavirus. The charity movement by the café has definitely moved the hearts of many consumers as they are even featured on a article
The café even started a charity to involve the community in helping their cause by pledging to donate a meal for every $30 spent by every customer.
The proactiveness of the café in supporting the community has attracted the attention of consumers which has both positives effects on the business and the society, proving the café to be a worthy business to support.
All above example posts used are taken from Plough Hotel’ Facebook page. Credits to Plough Hotel for the photos. If you are interested to know more about their Facebook page, visit https://www.facebook.com/ploughfootscray
St Ali and The Maryland Tavern has also done many changes with their operations and content updates which has been covered in our previously posted articles. The key takeaway is to maintain relevancy and remain in communication with the community to know what your consumers are looking for and notify the choices they have.
If you are interested to know what St Ali and The Maryland Tavern have done, please visit respectively
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