How to do content marketing successfully on FB?

Facebook is the most popular social media which remain most visitors. And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic.

Learn more about the research evidence, please check: https://buffer.com/resources/facebook-marketing-2019

What type of content performs best on Facebook?

1. Video is the best performing post type.

In what will come as no surprise to anyone who's been paying attention to Facebook trends over the past five years, video remains the best performing post type on the platform, generating some 59% more engagement than other post types.

Please check the homepage video: https://cafespiration.wixsite.com/digitalmarketing

2. Post a Variety of Content

• Blog Posts – what’s new and happening at your business? New announcement, new events, etc.

• Photos – in addition to photos of your store, take snap shots of workers and customers. Upload social media images and pics from events you’ve attended or hosted, like coffee maker competition.

Press Releases – let customers know about the updates and improvements you’ve made.

3. Try Selecting a Monthly Topic

One idea in attempts to keep fans engaged is to select a different topic for each month. Talk about and post links to sites that cover that topic.

Having a different topic you address each month demonstrates that you have a continuous online presence, making you appear much more interesting (even if deep down you are incredibly dull).

Kind reminder at last: Don’t Post Too Frequently

According to a research study by the University of Colorado Denver Business School, the No.1 reason people dump Facebook friends is that they get annoyed being continuously bombarded with useless posts.

Make each post count!