Adapting Social Media to COVID-19

Case in Study: Maryland Tavern

Location: 144 Maryland Dr, Maryland NSW 2287, Australia

Contacts: +61 2 4955 0588

Opening Hours: 1000 – 0000 daily

Theme of Café: Local family friendly tavern that offers local quality sourced menu

Update on Operation

Due to the COVID-19 situation, many café are forced to turn to delivery or take out services. The café rolls out new information immediately in response to the lockdown measures to ensure consumers that they are still operating but no long offers dine-in options.

Promotion

As most consumers are forced to stay home, it is still vital for the business to maintain its competitiveness to get through the situation. The main form of communication with consumers is through the internet using social media, thus, it is important that the business spreads it deals on social media pages to attract attention of stay home consumers as home delivery has become the next trend during the comprehensive lockdown phase.

Maintaining Engagement

As interaction among people lessens, it is even more important to stay connected to your consumers whenever the opportunity arises. By posting ‘Thank you’ posts for consumers who are still willing to patronize your business shows how much you care about them. In such times, social media is the best way to unite everyone and support each other.

Continuous Communication

It is important to keep consumers update to of the operation status as COVID-19 affects everyone. If the quality or speed of the service is affected, do not hesitate to explain to your consumers and ask for their understanding. If the quality of your service drop and you are embarrassed to tell you consumers, it is very likely that they will mistake you as becoming lazy because no explanation was made. Hence, communication with consumers is still key to maintaining a good relationship with them even in times of trouble.