Using a celebrity to endorse a brand

Is using a celebrity can be an effective strategy to enhance our brand?

Let's figure out!

Have you ever been browsing through Instagram and stumbled a crazy #foodporn pictures that have made you drool, made you frantically post "brunch this weekend" to all your friends? We've all been there. Just t's clear how susceptible we are to what we see on social media.

In the past five years, Instagram influencers and food bloggers have emerged on the marketing scene as a cost-effective method for promoting your cafe or restaurant. Influencers and food bloggers can influence customer purchase decisions and reach large audiences.

These accounts only focus on food photography and sharing dining experiences, each post has thousands of likes and hundreds of followers, and the proof is in the pudding (literally). If you can reach a lot of people in one article, working with food bloggers and influencers to promote your restaurant is probably one of the smartest business moves you'll ever make.

Coffee shops and restaurants should manually select influencers based on the quality and subject of their content, the number of followers, and the level of engagement. The combination of these factors is a good indicator of the value this influencer will provide to your site. You should also make sure they regularly post what they eat and where they eat, and most importantly, they are local! If your blog is not close to your activity, there is no need to contact them. By reaching out to influencers and food bloggers and inviting them to your venue, subsequent posts can yield clues that can be seen by thousands of hungry eyeballs, but even better -- potential customers. Besides, the generated third-party content can be used on your platform.

In conclusion, there is a positive impact if you can link your brand with a suitable food blogger or appropriate celebrity; it would definitely help to endorse the brand, increase the brand reputation and reach a larger audience.