Fundamentals of Facebook page

Case in Study: Three Williams Café

Location: 613a Elizabeth St Redfern, 2016 Redfern, New South Wales

Contacts: (02) 9698 1111

Opening Hours: 0700 – 1600

Theme of Café: Warehouse-like design that serves seasonally driven food and handles many social events such as weddings, celebrations and private dinner

‘About’ section that gives consumers more information about their business such as its address, contact info, main website, related theme words (Australian restaurant, Coffee shop), operation hours and popular hours. It is important to note that having the related theme words helps the facebook page to be discovered when similar keywords are searched. Also, by listing its popular hours, consumers can plan their visit times if they wish to avoid the crowd.

Firstly, it is key to provide a name, @threewilliamscafe, to be tagged by facebook users, so that they can tag the business or find the facebook page easily when the exact keyword is used and leads them directly to the page.

Under the tabs of the page, they have listed sections for consumers to browse the page namely, Home, Reviews, Photos, Posts, Videos, About, Community, News, offers & events. The order of the tabs helps the business to focus their consumers on the important contents they want consumers to view.

The Home Tab gives consumers a general overview of the business by showing snippets of reviews, posts, photos and videos.

This is followed by Reviews, which shows that the business is confident of its customer reviews and wants potential customers viewing the page to be aware of their good customer service

Analysis of Posted Contents

There are many different types of content that the business posts to engage its consumers.

1. Product and operating hours

They post high quality pictures of their products and highlight their weekend operation hours in the same post to attract consumers to try their food and immediately know about their operation hours on the weekend, prompting consumers to visit the café when they are free.

2. Product and its ingredients

These posts give consumers a general idea of what kind of food is served there and the ingredients involved in making the dish. Consumers would be interested in visiting the café if they find the ingredients used to suit their taste.

3. Events hosted

One of the key services that the café provides is hosting of events, thus it is important that the business posts photos events they have hosted which includes happy expressions of their customers during the event, portraying a successful service provided to their customers.

While these posts served different purposes in its contents, the business ensured hashtags and @tags in all their product posts which gives them more exposure in the search engine of facebook which users search for related keywords.

Lastly, under the community tab, it has many sections that directly engage with their consumers

1. Top fans

This section provides the list of fans who are active on their facebook page and thank them for their contributions. The business is showing its appreciation towards consumers who are actively involved with them.

2. Visitor’s Tag

The business utilizes its publicity well by creating a section for all consumers who tagged the café in their posts, providing a review on the café.

3. Mentions in Public Posts

The last section in the community tab shares all links between the café facebook page and other official pages that tagged the café in the promotion posts. Businesses provide link to each other to share their traffic of viewers and acknowledge each other advertisement.

Summary:

List the key information about the business’s operation on the front page

Generate @tags for easy reference by other parties

Include hashtags and @tags in posts for search engine optimization

Engagement with consumers and 3rd party promotions is key to more publicity