Connecting your Social Media to Global Issues

Case in Study: New Burger Co

Location: 459 Hunter St, Newcastle NSW 2300, Australia

Contacts: +61 438 845 956

Opening Hours: 1200 – 2000 (closed on Mon)

Theme of Café: Bringing Burgers to Newcastle in NSW Australia

Pinned Post

The café makes an effort to create pinned posts to give a short introduction to the theme of their café and the goals they wish to achieve through the operations of the café. By pinning the post on their page, when customers enter their facebook page, this introduction post will be the first post they see which gives new customers the immediate information they need about the café, which helps to improve customer experience in browsing their page.

Posts relevant to current global issues

The COVID-19 plunged the world into a state of panic and insecurity, the café puts up contents that are related to the COVID-19 such as highlighting the importance of wearing mask when one is outside. They also threw in a slight humour that one can find joy in wearing masks by seeking for different designs of mask where there can be a fashion for mask as well.

In addition, they also helped the community by securing hand sanitizers which are essential to combat against the spread of COVID-19. While their main operation is a burger joint, they also participated in global affair which helps to attract attention to their café especially when they created opportunities for themselves to take a look at their café while acquiring rare commodities for customers to purchase.

Active community engagement

The café creates ‘Thank you’ posts for business partners they work with and tag them in their posts. This increase the reach of their audience as consumers of their business partners will come across such posts and take interest in their café when there is a delightful interaction and good review between businesses.

The café has done many charities works and collaborated with other businesses. As such, they also create ‘Thank you’ posts for their charity partners who helped them in their cause. The positive public advertising brands the café as generous and altruistic business where they have a passion in giving back to the society. This paints a good picture in the minds of consumers who come across the café and customers who believe that they are helping a good cause when they support the café, they will be interested in patronizing the café.