Setting up an Instagram

Address:52J4+G2 Parramatta, New South Wales Website: https://www.circaespresso.com.au/ Facebook: Circa Espresso Positioning: classical laneway cafe styles, naturally and organically About: The intention was to provide high-quality coffee and food experience in a quirky and unusual setting which would be fun. The premises were designed based on some of the classical laneway cafe styles of Melbourne using up-cycled materials and items. The premises evolved naturally and organically over the years, to maximize the experience for our guests.

Instagram marketing strategy analysis Instagram is main use to Business Development, B2B Business, brand awareness development but limited interactions

1. Instagram profile design

On the homepage, it clearly lists detailed information including its email link, web site link, positioning. Including payment method, a quick link to the book and a quick click to message them. 15.5k followers on Instagram On the homepage, they use recognizable images, highlight what they provide (breakfast, lunch, coffee, and tea), hashtag their cafe name, clearly states website address and location information. Especially, They add location on every profiles.

2. Increase consumer engagement on Instagram by showing emotional perspectives

The emotional perspective to show their love by posting animals and babies image. Don’t forget to tag their Instagram at the same time to achieve customer satisfaction and delight customer, fulfill customer engagement. And also keeping the content briefly and adding the hashtags no more than 30 which is related to the café mood or style.

3. Hold events on Instagram

They hold donation events seasonally to show their sympathy feelings by teaming up with other nonprofit organizations for 1$ donation to the local homelessness services. Not only posting the food and coffee introduction but also posting the emotional related events.

4. Show diversity on Instagram

They add a quick link to online shopping. If you press on the product, it will show “ view on website” to link to the online website and get process your payment.

They roll out limited edition and brand new products (simple and meaningful design of the tote bag and T-shirt) of their cafe brand available both in-store and online to attract big fans and potential customers. The slogan of the tote bag helps us stylish save one less plastic bag from ending up in a landfill.

Summary

In conclusion, Circa Espresso is a really good example of an Instagram promotion in Sydney. They focus more on customer experience and feelings and find emotional touchpoints of customers. Not only just for café promotion, but also for making a profit by selling environmental products of the café brand.

Important tips on INS:

· Use hashtags no more than 30 to increasing traffic

· Positioning not only the style of the café but also deeper meanings such as environmental, charitable….

· Catch emotional touchpoint of customers not just posting food image

· Increase customer engagement by liking their post and leaving some positive comments, laudatory address