How to communicate your content to consumers precisely?

Cafe: Two sis &co

Address: 306 Harris street, Pyrmont, NSW, Australia

Instagram: https://www.instagram.com/twosispyrmont/

Positioning: All day breakfast & diverse lunch menu, specialty coffee

Instagram marketing strategy analysis

1. Creative and eye-catching theme-driven dishes

With more than 16k Instagram followers, Two Sis & Co has succeeded in creating photogenic (or say Instagramable) photos for its creative dishes based on a variety of themes. For instance, it has dishes created for Valentine’s Day, VividSydney, Easter, Christmas, Summer, and Halloween, etc.

Apparently, good-looking dishes are not enough for critical social media users who always prefer to let the camera eats first. Two Sis &Co has already considered this. It invited professional photographers to take dish photos for them or reposted gorgeous photos taken by its customers who were highly likely to be social influencers or professional photographers. The core of successful marketing is always successful products. Two Sis & Co not only achieved this step by leveraging its good taste of trendy dishes but also delivered their achievements to the target audience precisely via even better photos.

2. Story highlights and posts should complement each other rather than ‘copy and paste’

When you think of the difference between post and story highlight, you may just take it for granted that story highlight is another form of the post which enables your followers to get the hang of your main business quickly. However, this is not how it works. Two Sis & Co demonstrated a good sample for us.

Of course, you may find some overlaps between its story highlights and posts, but when you pay more attention to the details, you will find the difference. As we can see in its story highlights, it only posted a brief introduction of their new dishes, most of which were only pure pictures with hashtags or rough photos taken by general customers. They also added one more sentence in most stories emphasizing that for more details, check out the post below. Following that, in their main posts, they put perfectly photoshopped pictures with a detailed caption below to demonstrate their new dishes, which made them look absolutely appetizing and tempting. As such, both their story highlights and posts finished a perfect cooperative job through which highlights attract followers’ eyes and direct them to the posts and well-edited posts provide them with the sound illustration of new dishes. Another benefit seen in such an arrangement is that you can design a consistent layout for your Instagram posts and leave extra information in the highlights.

3. What’s behind the scene?

One selling point of Two Sis & Co is its specialty coffee. We all know Australians love high-quality coffee and so do Two Sis. Therefore, it took advantage of this consumer preference and posted pictures behind the scenes from time to time to show how their coffee was made and their reliable source of coffee. This can be a direction for brainstorming Instagram content because if you are not creative on your content, your followers will feel bored and disengaged very quickly.

For more content creation ideas, check this link below: https://clee5888.wixsite.com/cafespiration/post/feeling-stuck-with-posting-creative-and-engaging-content-on-instagram-here-are-some-tips-for-you-to

Summary

In a nutshell, what Instagram marketing tips can we borrow from Two Sis & Co?

1. Product is always your bottom line to succeed in marketing

2. Gaining insights into current trends and delivering your information precisely is also important

3. Story highlights and posts are not about ‘copy and paste’ but complementation

4. Showing what happened behind the dining areas is a useful way to add more variety to your content