4 Tips to Improve Your Instagram Feed

CASE STUDY: Skittlelanecoffee

Address: 40 King St, Sydney NSW 2000

INS: skittlelanecoffee

Facebook: Skittle Lane

Your feed is your business card and the face of your business. Behind every face, there is a personality. Your Instagram theme is that personality and style, it will direct influence consumers decision.

Here are 4 small things you can do right now to improve your café Instagram feed

1. Choose a grid layout

A grid layout is how your posts are positioned in your feed. It helps you know what photo to put next to another photo. A layout makes it easy to start a consistent Instagram theme.

2. Choose a Color Palette

An Instagram theme is how your Instagram feed looks like overall. It is your visual personality. Choosing your Instagram grid layout’s color scheme is one of the most important steps when designing your feed. It’s a good idea to stick to specific brand colors not just for Instagram, but for all your marketing material and social media platforms. That way, your brand is instantly recognizable and easily remembered.

Eg. White theme/Dark theme/Vintage and orange theme/Tropical theme

Make sure your Instagram style looks uniform, it makes people more comfortable.

3. Always check the background of your photos

This simple tip will transform your feed: Pay attention to the background of your photos and quotes. Keep it clean. For example, most pink and white background, colorful background. Most business owners choose white background.

4. Make your Instagram like a story

It is so important when you create the first Instagram, you may do that in an elegant and official way to attract people. Treating your new café like your own home, and make people feels like their home. Using social media to show that you care about them and you are willing to make their job to be done when they enter and take the coffee or food in your café. Your café can make their day, it depends on your attitude, your style, your quality. Remember to show them by the pictures and contents but not too much and purposeful.