Marketing on Instagram Pt.2

Address: Shop1/2 Holbrook Avenue, Kirribilli Commuter Terminal Wharf

Website: www.celsiuscoffee.com.au/

Instagram: Celsiuscoffeeco

Positioning: Wharf-side, Instagrammable Café, Positivity, Healthy

What’s the newest trend hitting social media? Food industry.

Celsius Coffee Co is in the quiet neighbourhood of Kirribilli, situated on Kirribilli Wharf, which offers both unparalleled food and views. Celsius Coffee Co is one of the successful cases in digital marketing in Sydney. It is winning in Instagram with 21k Followers.

Why they can kill the market? Let’s explore their Marketing Strategy Analysis.

1. Encourage Customers to post photos taken at the restaurant.

One of the reason that why Celsius Coffee Co can be success is due to effective communication with customer. They encourage customers to post photos taken at the restaurant as well as tag the customer in their own social media. The media coverage is the great tool for business to attract or get more repeat customer. In addition, Brands interact with followers to increase engagement.

2. Celsius Coffee Co has contact button

Celsius Coffee Co business profile have a “Contact” button, access to message and email contact, and the ability to categorize the business by type. Visitor of the page can directly contact Celsius and it’s an excellent means of development the brand and business opportunities. Anyone who wants more information about the coffee shop and the brand can merely read a profile and then contact them quickly and conveniently.

3. Celsius Coffee Co can effectively get some potential customer

Selecting the right hashtags for your Instagram posts can mean the difference between appearing as a top post or sinking to the bottom of the feed without a trace. Instagram hashtags are critical to getting found, building authority, and driving engagement. The Customers are the most important aspect of increasing engagement on Instagram. Instead, using a mix and detailed hashtags to find the best hashtag to connect with your target follower. For example, Celsius Coffee Co put the relative hashtag ( #australia, #ilovesydney )in the comment, which is effective and also no affect the format.

4. Celsius Coffee Co has a professional Instagram business profile

The profile picture is one of the first things people will see, Celsius Coffee Co choose the simple black n White colour and direct restaurant name as the business profile, so the customer is easy to memory the logo or restaurant. Celsius Coffee Co has a clear business profile, includes Business type, specific address, opening time and business official website. It’s effective way to help build an audience, and hopefully gain customers.

5.Beautiful food pics have been a staple of Instagram.

Instagram is a visual platform, and the quality of the images is a reflection on your business. Celsius Coffee Co have a bunch of colourful photos. Coffee, Wharf and Bright colour plate are all reflecting their restaurant towards to positivity, happiness and Healthy. The Unique Location becomes their one of the attractive point for customer.

6. Celebrity/ Blogger

Typically, Celebrities get so many tags that they will likely never see your picture, but what it does do is allow more people to see your post. If the social influencer or blogger/ celebrity visited your restaurant, it can absolutely boost your attention from customer.

In Instagram, you can Hashtag or @ anyone that you like. A ‘#’ is a hashtag which can be used to gain more likes and followers (if you are a public profile), as well as organize what your post is about. The ‘@’ is someone’s personal social media handle, so when you use it, the person will get a notification that you mentioned them. Once again, the more famous the person or page, the less likely it is they will see it.

However, Celsius Coffee Co is smart at tagging the famous blogger who visited their restaurant in IG. This is the smart way to gain more customer based on their influencing.

Summary

In conclusion, Instagram is considered to be the best social media platform for engagement to connect with your follower. It’s visual, simple and it’s attracting the younger generations more than other social media platforms.

Celsius coffee co is one of the best example in Sydney. They have a unique location, delicious food PLUS effectively social media marketing. This brings us to a great tip for any restaurant: a unique element in your space is a great, organic way to prompt more patrons to take and share pics when they come in. This could be anything from an animal statue to a graffiti wall to a funny sign hanging, but anything share-worthy can lead to more fan photos, which means more awareness for your restaurant.