Marketing Contents for Instagram

Address: 7a/2 Huntley St, Alexandria NSW 2015

Instagram: thegrounds

Positioning: Theme, Instagrammable Café, landmark café, animal farm, stylish.

The Grounds of Alexandria is one of the most Instagrammable spots in Sydney. You’ll find something enchanting and magical about this lush garden cafe and restaurant, in both day and night. Green gardens, sparkling fairy lights, and Instagrammable dishes are just a few of the surprises that await you here. They frequently hold events in which the entire space is transformed into a fairytale land.

1. The Grounds have a unique style with a different theme.

As I mentioned above, The Grounds is famous for the different themes in every season, which is a brilliant strategy. It can boost customers’ curiosity and also is useful for getting more repeat customers due to new themes, new experiences. Past themes include Aladdin’s Cave, a Maleficent laneway, and a Nutcracker Christmas, frozen.

2. The Grounds have a blue checkmark on Instagram.

The Grounds have around 247k followers on Instagram. There is no denying that this is a very successful example in the café industry. We can see that the grounds are verified accounts showed in Ins. The Instagram blue badge has excellent power, and there surely are lots of benefits why people are killing themselves to get verified on Instagram. For example, the account will have more trust from other people since verified accounts are pretty rare. Since your account stands out more, you will get better engagement and with it more followers

3. The Grounds have a high engagement with the customer

- Instagram Story The Grounds use Instagram Stories as a more interactive extension of their Instagram feed. Their Instagram Stories content reflects their broader Instagram strategy and branding, such as different themes.

In addition, they give a lot of opportunities to interact with the Instagram audience in new and exciting ways, spreading awareness about marketing initiatives and partnerships, and directing your audience towards key offers outside the Instagram platform.

- post The Grounds is smart at using Right hashtag, Right filters, Post at the right time, Match with the current trend.

4. A clear call to action bottom

Refer to the grounds Instagram page I showed below. They have an excellent call to action, a well-constructed business profile, and business response time. Adding a call to action in some of the post captions to let customers know they can book or reserve directly from your Instagram profile, and it encourages your customers to take the first step. Rather than chasing a potential client, it is much easier to deal with matters when the clients are reaching out to you.

5. high-quality stock images. Instagram is a hub for sharing creative content. A fantastic way to make an impact on Instagram is to focus on the colors you use on your page. The grounds have high-quality stock images, which makes the post looks colorful and attractive. It is excellent to stick with a theme to make an even more memorable impact on individuals who view your account.