A great opportunity to utilize this Facebook feature

The quarantine and social distancing season have limited our day to day human interaction to the minimum. However, with the help of internet and social media, human interaction does not stall during such times. Everyone is forced to stay at home and the world wide web is the only source of connection to the rest of the world. This is the period where everyone is more active than ever on the internet, especially social media. Everyone is looking for entertainments or interesting ways to distract themselves from becoming bored at home.

The Facebook live broadcast is an excellent feature for café businesses to utilize in this scenario. It is the best way to create an interaction with your customers and communicate with them closer than ever.

Take Chat Thai as an example. They took a bold step to start a live stream on Facebook. In this livestream, they showed their consumers how they can cook one of their simple yet delicious Thai cuisine with accessible ingredients. Although, this could be a daunting attempt because it would be awkward if there were no viewers. However, they were brave and tried it which garnered them over 3k viewership! Viewers can chat with the employees during the livestream and exchange opinions with them. This is a straightforward and simple method to interact with your consumers. Furthermore, Facebook has share functions which allows its users to share the contents. This is a great way to increase publicity for free through their consumers!

If you are interested to know more about this café, have a quick look at their Facebook page https://www.facebook.com/chatthai.com.au

As for the next example, please take note that this content is only suitable for viewers of age 18 and above because this business’ main operation is selling beers where it is a bar that serves food. However, the focus on this case is that the business also attempts to start a Facebook livestream more than once to communicate with their consumers. While the viewership is not on par with the previous case, Chat Thai, they made an effort to continuously stream to maintain the connection with their consumers. In each livestream, they share details about their product and provide a better understanding behind the operations and production of their beverage. Having a livestream to share their products allows their consumers to provide a real time feedback to them and also facilitate exchange of ideas. This a great opportunity in this situation for business to connect with their consumers.

If you are interested to know more about their business, check out https://www.facebook.com/WaywardBrewing/

Overall, livestreaming maybe a daunting idea yet it is easy to set up with the features provides by Facebook. However, it is important to know what your café can offer in a livestream, what do you want to promote, what is the aim of the livestream if you were to start one. It is vital that the livestream provides value and relevancy to your consumers so they can stay engaged and connected.