3 secret marketing techniques for BUSINESS Instagram accounts only

If you want to start your business using Instagram, there are three functions on Instagram you must know. They are very simple to use but maybe easily ignored by business owners.

First and foremost, a single tip for you is that you must have a Facebook business page before creating your Instagram business profile because both apps are related to each other and Instagram just acts as one of the advertising functions in the sophisticated marketing tool kit of Facebook.

After setting up your business account on Instagram, you will find that there are more functions added to your Instagram page compared with personal accounts.

1. Content button

The most obvious change on your profile is that you can add the ‘contact button’ on your profile where you can insert either your phone number or email or both. By simply clicking on that button, your audience will be directed to either your call or email, which creates a smooth online experience for them.

2. ‘Poll sticker’ & ‘Comment sticker’

Another useful tool you can use to understand the preferences of your consumers is the ‘poll sticker’ in the story section. You can ask any questions you want to know about them by posting a story. However, the limitation is that there are only two options for your audience to click on. To gain more insightful results, you can do one more step by adding the ‘comment sticker’ next to the ‘poll sticker’ for anyone who wants to share more of their thoughts.

3. ‘Post insights’ & ‘Sponsored post’

When you start to post on your business Instagram account, you will notice that there are two more buttons showing up under each post: ‘view insights’ and ‘boost post’. By clicking into the ‘view insights’, you can see how many people have seen this post and how many of them were attracted to click into your main page. This is quite important because you can keep improving your posts based on analyzing the benefits of those posts which have gained the highest reach and profile clicks.

Apparently, as a start-up, you may not have a decent reach number, but that’s totally fine. If you are confident with your content, you can spend a reasonable amount of money for paid promotion of your post or profile page by using the ‘boost post’ function. When you enter this page, all instructions are very clear, which will direct you to choose which post you want to promote at this time, who’s your target audience and how much money you want to spend on this promotion which will ultimately decide how many audiences can you reach.

Summary

1. Set up complete ‘contact button’ for your audience to get in contact with you at any time, which helps to provide them with a smooth online experience

2. Make use of both ‘Poll’ and ‘Comment’ sticker in your story to engage your audience and facilitate your marketing research

3. Use ‘view post’ to improve your content and ‘boost site’ to further strengthen your content promotion