5 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, and it provides incredible benefits that can help reach millions of customers worldwide. And, if you do not use this profitable resource, you will miss an incredible marketing opportunity because it can easily promote your products and mission.

Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).

1. Increase Brand Awareness

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform.

The usage of social media around the world is ever-increasing. It’s without a doubt one of the most popular online activities that users engage in. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population (Emarsys, 2019).

Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days.

Check more information on: https://www.oberlo.com/blog/social-media-marketing-statistics

2. Increase Traffic

One of the other benefits of social media is that it also helps increase your website traffic. By sharing your content on social media, you give users a reason to click into your website. On your social account, the more content you share, the more inbound traffic will be generated when you get a conversion opportunity.

3. Stay Top of Mind

Most social media users log into their accounts at least once per day, according to Pew Research Center, and many people are checking social multiple times per day.

Social media gives you the opportunity to stay in touch with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be happy to see your new content in their feeds.

4. Cost-effective

For advertising strategies, social media marketing is probably the most cost-effective way. Almost all social networking platforms provide free account creation and registration functions. However, if you decide to use paid advertising on social media, start small and see what you should expect. Cost-effectiveness is important because it can help you get a greater return on investment and reserve a larger budget for other marketing and business payments. You only need to invest a small amount of money and time, you can greatly improve the conversion rate, and ultimately get the return on investment from the initial investment.

5. Boosts Your Site’s SEO

The search engine crawler knows which pages continue to get traffic and which pages float there, forgotten and ignored. Although your killer content strategy is the most important factor in search rankings, attracting traffic to optimized web pages will make them climb faster.

In many cases, this is as simple as re-sharing evergreen content (sharing your new content when publishing new content). With the help of Facebook ’s scheduling tool or Hootsuite (for Twitter), you can set up the entire month at once, and then you ’re done.