5 Digital marketing ideas to consider during coronavirus

With so many adults working from home, children having classes at home, and people trying to stay home as much as possible during coronavirus, people are now stuck on social media! As influence, engagement, and time spent on social platforms increase! Therefore, we’re saying this is a good time to conduct social media marketing, but not too much!

You do want to stay in touch with your customers, but it has to have some relevance to their life. Don’t just tell them: we are sorry for shutting down, we will reopen on….. Over posting will make customer feels discordant.

Almost all the café doing the same thing: posting their delivery information and leave empathy comments.

Here are some tips you can used for the special situation!

1. Unique Circumstances Provide Opportunities for New Dishes

People might get more desires to enjoy their life after current situation, they are more willing to come to your café to enjoy the food, the atmosphere after home quarantine. They might realize that enjoy their life is the most essential part. Consequently, there is a extremely good opportunity to develop new dishes with special features, make the food more organic and healthier. Don’t forget to post all your efforts on social media, but don’t be too much posts!

2. Use this Down Time to Finish Your Digital To-Do Lists

Your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.

Perhaps your website needs a fresh look with a redesign, your social media needs some new image or some fresh events. Optimizing them, thinking about how to add call to actions(CTAs) events for target customers.

3. Measure!! Not only traffic of customers on social media, but also the quality of your café brand

Without measurement, it cannot be managed. And, if you don't manage it, then you could be pouring money down the drain.

Measurement means being accountable for your marketing spend. You need to measure against your success criteria.

You may want to measure sales, numbers of lead generated, upsells, or referrals. Now is the time to ensure you have defined your key performance indicators.

Measure your social media ROI. Using tools to analysis social media effectiveness. Just ensure you have explored how social media is contributing to your bottom line in terms of engagement, visibility, and profitability.

4. Be Nimbler and more Creative! Get Ahead of Competitors

Measure your success, and learn from the experiment. Experiments should be quick, cheap, and easy to deliver. If it works, then well done, and more of the same, please.

Be quick and be ruthless. You will have tested something, learned from it, allowing you to move on and test something new. Monitoring what your competitor doing, do some special or more competitive. Anything you do now that your competitors are not doing is putting you ahead.

5. Email Marketing

Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing can be a great way to connect with your clients.

The global email open rates are above 30% - an extremely effective way to remind or attract customers. Remember to measure the most popular day people click on the email.

Main objectives of email marketing:

· Sales – attract customers or remind more to existing customers

· Retention - keep customers informed of new dishes or deliveries; offer rewards

· Cost reduction – no need to pay printing and postage costs

· Encourage website visit – embedded links mean that new delivery us literally only a click away!

Tips for Email marketing:

1. Personalization – you may put customer’s name

2. Call to action bottom – click for more information

3. Track performance – you can see how many people click, open, buy or put it into spam

4. Make sure it works on different email platforms

5. Getting the subject line right – test subject line tool: a/b test. If you have 5000 database of your customers, you can send 1000 for each a and b, and you will get which one has higher open rate, then send to the rest of the database.