3 Examples of Great Restaurant Social Media Marketing

Social media plays a crucial role in running a cafe. Whether or not your restaurant is currently active on social media, you can be sure that your guests are tweeting, posting, and Instagramming about your business online. You're much better off, for many reasons, if you join the conversation proactively.

Nowadays, it's essential to keep in mind that who visits your social media pages, when they check your social media pages, what is the current trend and what the consumer wants?

Here are a few ideas to inspire your restaurant's social media strategy. For each one, we'll share an example of who did it well, what they did, why it's incredible, and in cases where it's a more involved type of post, how to pull it off.

1. Spotlight your Vendors

- Who they are: Herny Lee's, Redfern Sydney

- What they're doing: Showcasing the vendors who provide the ingredients that make your food so fantastic is a great way to show you care about everyone who makes your restaurant great — and helps you reach the clientele of those vendors.

- Why it's fantastic: Both businesses are driving their raving fans to the other's business — it's a great way to build your restaurant community, in terms of customers and potential collaborators and vendors. Additionally, restaurant clientele loves to know about where the ingredients or even food plate in their favorite dishes comes from. If you show that you support other local businesses, you can attract new customers that are looking to support their community.

2. Capitalize on Trending Topics

- Who they are: Speedoscafe, Bondi Beach

- What they're doing: Social media was abuzz when Valentine's day hit Boston, so Speedo chimed in on social media using the already trending hashtags (#Valentinesday2020) and a photo of their master of work.

- Why it's fantastic: Jumping on topics that are already trending on social media is a great way to increase exposure for your posts, especially if you have a smart take on the matter.

3. Ask Questions to Engage Followers

- Who they are: The Grounds, Alexandria Sydney

- What they're doing: Improve engagement on social media by asking questions and encouraging responses. Followers are more likely to remember the content of the post, like the fact that Alexandria has a special of sweet corn fritters if they interact with it in some way.

- Why it's fantastic: Social media is about more than just telling your followers what's happening at your restaurant. It's also about listening to them. Platforms like Facebook, Twitter, and Instagram are a great way to create a two-way dialogue with your customers. The question and poll functions on Instagram stories are particularly engaging and fun for potential customers to use. Asking questions can inspire followers to engage with your posts and to interact with you, rather than merely continuing to scroll to the next story, or down the page.